Ladies, I have a treat for you today. Greek photographers visited Elina Kordani, the designer behind bridal label . Now, I’ve been following the excellent work of for a while, but was new to me. And, what a discovery it is! Such feminine and soft creations with flowers playing a leading role… it could not get any more romantic on the blog. Can you imagine yourself in one of the robes for your own big day?
Ladies, I have a treat for you today. Greek photographers Les Anagnou visited Elina Kordani, the designer behind bridal label madame shou shou. Now, I’ve been following the excellent work of Les Anagnou for a while, but madame shou shou was new to me. And, what a discovery it is! Such feminine and soft creations with flowers playing a leading role… it could not get any more romantic on the blog. Can you imagine yourself in one of the robes for your own big day?
Photographers Les Anagnou were kind enough not only to share their captures of the store and dresses, but to also interview the designer and pick her brain about her inspiration and tips for brides-to-be looking for the perfect dress. A must-read!
1) Do you remember when you first became aware of fashion?
I’ve always loved the fashion industry, thus I couldn’t imagine myself doing something different. In the age of 17, I designed my first line of clothing called “Baby Doll”, which was warmly received, giving me the initial push to become involved with fashion design. After high school, I studied graphic design at Vakalo College in Athens and then continued my studies in fashion design at the Instituto Marangoni of Milan, Italy. My initial love for fashion, but also the constant interest for development, made me pursue a master’s degree in styling at the IED University of Barcelona.
2) How would you describe your creative process? What inspires you/ drives you? Do you have any sensory reference points?
Soft fabrics, elegant laces, happy colors, bows and flowers are our main references. Sunny days, walking barefoot in the sand and spring fields are some of my state of mind inspirations. Having a unique style and identity using ribbons and laces, madame shou shou creations are inspired by romantic and vintage elements that can be spotted in everyday life.
3) Can you name some designers/creators that have influenced your work?
My «heroe» is Edgar Degas. I was always in love with his aesthetic. The colors and fabrics in his paintings are so smooth and fragile that I’ve always felt the need to design clothes so feathery and “light” like the feeling I get when looking at his creations.
4) One thing we find comforting about fashion is that there is still this capacity for amazing surprises. Do you feel like that about what you do?
I feel very excited with my work. Due to the fact that every season the style, the clothes, the fabrics and the patterns change, my work keeps me alive and gives me a motivation to go on. It’s limitless. Sometimes I have the same feeling –the excitement – as the one that you have before the finals at school. It’s challenging to me, the fact that I have to adopt a different role so often.
5) What are the traits of a great bridal gown to you?
I create unique pieces by understanding a woman’s need to feel special during such an important moment, her wedding day. For me this is the key to designing a wedding dress that matches the bride’s and designer’s aesthetics, a process taking place through a magical journey of knowing each other, cooperating and creating the final – always amazing – result.
6) Would you consider that the aesthetic gene plays an important role on how women decide on their wedding dress? Some women seem to carry this gene, making them look superb whatever their choices? Do you agree?
For me a woman is pretty when she feels good with herself. If you wear a piece of clothing and you can support it with your attitude then you will look stunning and cute, you will have self-confidence and definitely you will be attractive.
7) Do you have any advice for brides-to-be as to how to find the perfect wedding dress, especially when considering a customized or tailor-made piece?
I feel that the most important thing for a woman on her special day is to wear that one piece that she has always imagined herself in, without being influenced by anyone else’s opinion and taste. I also think that it’s so important for a wedding dress is to be functional and easy to wear. You need something you can dance with and enjoy your wedding in, without feeling confined.